About James

James has a client roster that includes Celebrities,
Olympians, the Military and CEOs.

People and companies that succeed at the highest level are not lucky; they are doing things differently.

James has an obsession with, and track record of identifying successful strategies and tools that can immediately increase sustainable levels of performance for individuals and for companies.

James is renowned for his passion, energy and unique way of producing results. He is performance expert for Men’s Health and regularly features in various other leading titles.

James has worked with, mentored and advised Olympic athletes, the military, hedge funds, private equity and proprietary trading firms in streamlining their performance (completeness, cost and speed).

James holds a first class BSc (hons) and an MSc in Performance Psychology from the University of Edinburgh and is a Master practitioner of NLP. Professional memberships include: the BPS (British Psychological Society), BASES (British Association of Sport and Exercise Sciences), ABNLP (American Board of Neuro Linguistic Programming).